Long committed to supporting local communities and the surrounding area, Assicurazioni Generali supports the project developed by Teatro del Sale and the Cibrèo Group, sharing their values of participation, connection, and care for the city’s social and cultural fabric.

Generali Firenze Rifredi for SALE – Sant’Ambrogio in Festival
Protecting the future, enhancing the local area, and putting people first: these are the values that guide Generali Firenze Rifredi. Founded in 2006, we are a young, dynamic, and constantly evolving organization that today relies on a team of more than 90 professionals, including consultants, agents, and business operations staff.

We chose to support the third edition of SALE – Sant’Ambrogio in Festival because we strongly believe that the greatest value of a community lies in its relationships.
It is the same principle that guides us every day in supporting individuals, SMEs, and corporate clients through innovative insurance solutions, corporate welfare services, and supplementary pension plans.

With a strong commitment to sustainability, technology, and the future of younger generations — alongside an ongoing search for young talent to join our team — we are proud to stand alongside Teatro del Sale in celebrating art, culture, and the authentic spirit of Florence.


We look forward to welcoming you throughout the festival weekend with two special initiatives:
Saturday: we will be present to give a plant to every participant, a small but meaningful gesture to help cultivate together the greenery and future of our local area.
Sunday: we will be delighted to welcome you with a special exclusive bookmark signed by Generali Firenze Rifredi.*