The Florence-based Group, with a history spanning more than forty years, now boasts a broad and diversified tourism offering: eleven hu openair branded properties, including villages and camping in town facilities located across Tuscany, Veneto, Lazio, and Luxembourg, in addition to another recently acquired property in Florence. These are complemented by the next-generation hostel PLUS Florence and the historic estate Palagina, nestled in the heart of Tuscany. In constant growth, the Group closed 2025 with revenues of €147 million and a projected EBITDA of €47 million.

Over the years, Human Company has diversified its business by expanding beyond hospitality into the food and dining sector, contributing to the development of the innovative Mercato Centrale format, launched in Florence in 2014 and now also present in Rome, Turin, and Milan.

hu openair is the brand created by Human Company to represent the ecosystem of its open-air hospitality properties located in Tuscany, Veneto, Lazio, and Luxembourg.
Born from a process of simplification that transforms “Human” into simply “hu” (pronounced like “you”), the brand includes both villages — some entirely pedestrianized and especially suited to families with children — and camping in town facilities, open-air accommodations situated just outside Italy’s major art cities.

Human Company focuses on the core of its business: people-centered open-air hospitality. At the heart of its philosophy is the guest experience, enriched through services and offerings designed around visitors’ needs and desires. In this way, the Group continues to strengthen its portfolio of properties while enhancing the value of guests’ time, positioning itself as a creator of experiences both inside and beyond its villages, in connection with territories to be truly experienced rather than simply used as accommodation.

Today, Human Company offers a wide and diversified tourism portfolio: alongside the hu openair branded properties are the next-generation hostel PLUS Florence in Florence and the historic Tuscan estate Palagina.